Who Are We?
Direct Outlet P/L is an Australian owned and operated local Promotional Products Supplier. Selling directly to Schools, Universities, Government Departments and end users of all kinds. We have one of the largest selections of promotional products from custom sports water bottles to promotional pen sets and paper bags with logo, for your sales and marketing, communication, recognition, advertising, or general campaign uses. Our prices are unbeatable as we are the source, the supplier and the distributor – all in one, now you are buying direct. As an online company, our costs are massively below that of our competitors, and the savings are passed directly onto our customers.
Low-Cost Effective Marketing
Many small enterprises can only dream of an overwhelming advertising campaign of a large scale, spreading all over the divergent media. But they can still achieve their marketing goals with low-cost promotional products campaign. There are many low-cost promotional items for startups.
Most of the manufacturers of promotional products keep the prices very low for mass distribution. Prices of the gift items are low, but the impact is high on the recipients.
Based on research, custom drink bottles are effective advertising promotional products as 57% of people were able to recall the advertiser on a custom drink bottle. The products thus deliver a great value for your investment. You will win your customers with a simple giveaway.
Connecting to Our Clients
We are constantly in China, sourcing the best product at the best price. This is where we work really hard to analyze the industry, ensuring that our customers get the best prices and the best products. Our office in China is able to source any Promotional Product available, print it for you with your logo, message or name and ship it directly to your door. For over 20 years, we have been providing creative solutions and leading-edge promotional products that optimize your marketing strategies, so be rest assured you are in safe hands and secure knowing fully well that your Promotional Products will arrive on time and just as you intended them to be. Our staff will guide you through the ordering process which can be confusing talking about style guides and PMS
By taking full advantage of our long years of promotional experience and network of creative professionals, we expertly show you how to:
- Use custom imprinted products like promotional luggage tags, promotional water bottles with logo, cheap promotional pens to develop winning incentive programs and win prizes
- Create a powerful impression
- Promote important messages at events and fairs
- Our extensive experience and vast network offer us a distinct advantage in providing more efficient services than other promotional products suppliers.
Instant Brand Recognition
Brand recognition implies that the consumers can identify your company and its products or services immediately when they spot your logo. For example, people can immediately recognize McDonald’s fast food business on seeing its yellow arch logo.
Your gift of promotional items to the customers helps them in remembering and recognizing your business. This is one of the key reasons to distribute promotional items. A study conducted in 2017 by the Promotional Products Association International (PPAI) revealed that 91% of consumers can recall the advertiser of a promotional product they’d received in the last two years.
The gift remains in their homes and offices or cars etc. for a long time, reminding them of your business and company. In fact, consumers hang on to promotional products for an average of 6.6 months. Next time, when they see your logo, they instantly remember the gift and your business. The customers will remember your business even more if you gift them branded items like promotional hats, custom logo backpacks, promotional floating key chains, etc. They will reward your business by recognizing your products when they go shopping.
Why Work with Us at Direct Outlet?
- We have more than 20 years of cutting-edge experience.
- We are specialists in providing marketing solutions.
- We build relationships and appreciate our customers.
- We have integrity.
- We are creative.
- We are professionals.
- We have fun at work.
- We get the job done on time.
At Direct Outlet, we strongly believe that an innovative and proactive approach to our business is the best way to gain an advantage over our competitors.“Too much hype,” you might want to say. “Do I really need promotional products for my business?” Yes, you do. And we will tell you why.
Here Are 5 Reasons Why Promotional Products Are Crucial for Any Business
Promotional products make up an industry worth nearly $17 billion industry and are used by virtually every business in Australia. Why? Items like mugs, promotional caps, promotional pen sets, and printed sports bags are memorable and offer advertisers a better cost per impression than almost all other major marketing efforts like TV, magazines and the Internet.
Works as Your Business Card
Business Cards introduce your company and its products to consumers. Your promotional products also function more or less in the same way but with better results. When distributing your gift items related to your business and industry, you are actually introducing your business to potential consumers. According to PPAI, 76.2% remembered the name of the company that gave them the promotional product, and the message on it.
Remember the promotional giveaways also have your contact information just as business cards have. The gift items have your company logo, images and a slogan depicting your business message. The tangible branded product thus works as a useful business card that the consumers can use daily. Promotional products also work as part of your social media campaign. You can use promotional products as part of your social media campaign. For example, you should print your QR codes on a collapsible water bottle. You can also put your hashtags on promotional blankets, promotional duffel bags, and other promotional items.
Your customers should be purchasing your company’s products frequently when needed. Marketers spend more additional resources to build a solid base of loyal customers. They use promotional products to drive customer loyalty in a short period. However, make sure that your promotional merchandise is of high-quality standards and preferably branded by
Studies have also shown that promotional products are still Australia’s number one choice of promotional gifts for their clients. Most companies and business use promotional products as a simple marketing tool, so why not check out our fantastic range today. Please view our entire range beginning on the Home Page.
Promotional products have been in use as a cost-effective marketing tactic for years. Right from new businesses to big enterprises, these giveaways are marketers’
- 91% had at least one custom business logo product in their kitchen.
- 74% had at least one corporate logo gift in their workspace.
- 55% had at least one promo product in their bedroom closet.
- 85% of people do business with the advertiser after receiving a promotional item.
- 31% of the U.S consumers own a promotional bag.
- 89% could remember the name of the company that was printed on the promotional product even after two years of receiving it.
- 63% of consumers give away their promotional products when not needed.
Greater Exposure of Your Business
An advertisement on TV or billboard passes through your eyes immediately in a few seconds. But, gift items like cheap promotional pens, plastic keyrings, etc. are in use for most of the time and are in front of eyes. For example, consumers will wear your printed polo shirts for many days. Or, they will drink from your promotional glassware more often. Such freebies are an excellent way for increasing your business exposure on a daily basis.
According to a study conducted by PPAI, 89% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months. In comparison, only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week.
The importance of promotional products for business promotion can be gauged from these stats. According to a study by PPAI, 94% of people remember where they received a promotional product gift. The study reveals that 83% of consumers like to get promotional products that have an advertising message. Those who receive the products, 85% of them do business with the advertiser. Furthermore, 58% of the surveyed consumers said they keep the gift items from one year to four years.
Another important stat revealed by the study is that 89% of the consumers said they could recall the advertiser’s name or company name for 24 months after getting the items. Furthermore, promotional products draw whopping 500% more referrals from customers who are satisfied with the gift items. These crucial stats lay emphasis on the significance of promotional products for marketing and brand recognition.
The use of promotional gifts can be very critical to the failure or success of any business. These gifts help companies achieve their goals and meet the expectations of their customers. Regardless of the type of business in which a person is involved, the use of these products can dramatically improve the sales and branding of the business. It is also important to know that, regardless of the size of a business or organization, there is always a promotional product that can be reasonably affordable (like cheap custom watches, promotional balloons, promotional candy, custom tape measure, etc.) without disturbing the business’ budget. This aspect must be taken seriously because when customers are appreciated, they will return.
Personal Motto: If it moves, chase it. If it doesn’t move – MAKE IT MOVE.
Personal Motto: Today I’m doing nothing because I started doing it yesterday and I wasn’t finished.
Personal Motto: I’m not lazy, I’m waiting for inspiration to hit me.
Lucky Cat is just that – very lucky. Originally from China, she now lives in Estonia with her many husbands and 54 kids. When not cursing at her computer, she can be found reading or commuting places on her bike. Lucky Cat likes to tend to her garden or hike with her puppy.
Personal Motto: Why is the fridge so far.
Our Success Is Measured by Our Clients’ Successes
We have always measured our success based on our clients’ successes with their promotional marketing strategies. Would you like to know what our clients are saying about us? Read some below.
What satisfied clients are saying about us……
I wanted to leave you a note of thanks to
Direct Outlet is timely, professional, talented, creative, reliable and always does everything in its power to make us happy.
Direct Outlet has helped me in several promotions. I ordered quality key rings, caps, promotional items bags, promotional pocket knives, marketing brochures, shirts, promotional helium balloons, and business cards. My experience has always been quick delivery, competitiveness in terms of value and quality products. They also treat me like a king every time. I highly recommend their services.
With the help of Direct Outlet, we are leading our business through a comprehensive process of brand change. They were easy to work with, extremely competent and expert at every stage of the process. They worked with us to identify and purify how we do business with our community and our clients. This process made it possible to achieve brand identity and much clearer results. We recommend DirectOutlet to those who want to start or renew their brand marketing with promotional products Sydney.
I have been working with Direct Outlet to provide promotional products to my company for almost 20 years. They constantly deliver high-quality products on time and at affordable prices. They also give us ideas for new materials that make my job easier and make my clients happy. We rarely have issues with anything we order from Direct Outlet, and when there is, they take the initiative to resolve it quickly and make sure we are happy. I appreciate their efforts, consideration and time.
At Direct Outlet, we have dedicated our careers to providing exceptional customer service, quality products, and custom solutions to our customers. Our customers before you never regretted working with us; you won’t regret too.